What is marketing translation and why should you use it?
Marketing translation is the process of translating your marketing campaigns and collateral into a different language (or languages). It can involve the translation of your: Website marketing copy, Social media posts, Presentations, Press releases, Product packaging, Product descriptions, Posters, Brochures, and any other marketing-related material.
While businesses often undertake marketing translation to enter new markets in different geographic regions, this isn’t necessarily the case. As long as you’re translating your marketing into a different language, that’s still marketing translation. Even if your newly translated material is meant for the same local audience you’ve been serving all this while.
There are many benefits of marketing translation, such as:
- Helping you reach a wider audience: When you make your marketing collateral available in more languages, more people will be able to understand it. This helps you connect with more potential customers (especially if they are multilingual or speak a different language from you).
- Increasing your brand awareness: As more people interact with your marketing in their preferred language, they’ll learn more about your business and your offerings. In the process, you’ll get to shape how they perceive your brand and foster greater customer goodwill.
- Reducing your support costs: By translating your marketing materials into a language that your target market understands, you minimize the opportunity for miscommunication. As a result, customers may encounter fewer issues or misunderstandings with your products and thus consume fewer support resources.
- Enhancing customer satisfaction: When customers can readily understand what you’re trying to tell them in your marketing materials, they’ll have an easier time engaging with your business. They’ll also run into fewer problems with their purchase, which contributes to a fantastic customer experience.
- Boosting your rankings in the local search results: From a search engine optimization (SEO) point of view, translating your web pages into certain languages can help them rank higher for searches conducted by users who want answers in these same languages.
